Grist

Cross-posted from Sightline Daily.

On some level, most of us are in the business of behavior change — whether we’re trying to lose a few pounds ourselves or whether we’re promoting energy efficiency. It goes without saying that habits are hard to break, even when someone has gone out of their way to make the better choice fairly easy.

As communications guru Andy Goodman points out in his “free-range thinking” column [PDF] this month, most of us opt for the escalator instead of the stairway. Highway speed trap cameras do little to reduce speeding. And handy garbage cans in public places haven’t stopped littering.

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