The Plastic Bottle Flashmob

I love this video available on Youtube! It’s a great idea on how to raise awareness for dealing with plastic trash:

The video has been created by a Canadian group called TESTÉ SUR DES HUMAINS (“tests on humans”).

The comments are in French but you don´t need to be fluent to fully understand the intention.

Basically the comments refer to a few facts:

671 Millions Kg of plastic are being produced per year

In Quebec 400 Millions bottles are not being recycled each year

18000 plastic bottles in average floating on each km² of the oceans

91% of people in Quebec worry about the environment

Watch, enjoy and think !

PS: if you’re in Barcelona, Spain, contact me and let’s try to organize a Flashmob some day!

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The state of Corporate Responsibility in Europe: 10 trends from the 2011 Responsible Business Summit

The state of Corporate Responsibility in Europe: 10 trends from the 2011 Responsible Business Summit.

Europe must enhance its climate action now

Europe must significantly enhance its climate action, without any delay, to stay on track toward meeting the “20-20-20 goals” mandated by law under the EU Climate and Energy Package of 2008. In 2007 the EU’s leaders committed Europe to transforming itself into a highly energy-efficient, low-carbon economy, setting a series of demanding climate and energy targets to be met by 2020, known as the “20-20-20” targets:  a 20 percent cut in emissions of greenhouse gases by 2020, compared with 1990 levels; a 20 percent increase in the share of renewables in the energy mix; and a 20 percent cut in energy consumption.
Read my full post at Enviance Blog

Brain drain in Spain: interview with one of the young professionals who has left the country.

In an article about “Spain’s lost generation of graduates“, The Guardian recently reported that rising unemployment was leading to an exodus of young Spaniards looking for better opportunities abroad on a scale not seen since the 1960s. This massive departure of educated and professional young people looking for better pay or living conditions is a source of concern for many, although the exact numbers are not easy to figure out according to a recent article in Actualidad Económica (in Spanish).

Experts disagree both on the volume and the consequences of this “brain drain”. They agree on the causes as unemployment among graduates aged 29 or under is running at 19%. Regarding the consequences, some experts are extremely pessimistic, considering that the amount of money spent on the education of those graduates is lost as many will tend to stay abroad, while others believe that those young people will some day come back to Spain with a set of personal, professional and languages skills that will benefit to the economy and to the society.

Sustainability is directly affected by this “exodus” as Human Capital Management is a key element to build a sustainable business. Companies should include in their sustainability strategy the way they plan to get the resources they need in the long-term. Nothing can confirm the prediction that those young professionals will come back to Spain after they’ve developed their skills abroad. At least, a company shouldn’t rely this hope. Instead, a sustainable business should include in their recruitment strategies how they will target Spanish professionals who live abroad.

I’ve interviewed Alex, one of those young professional who recently decided to move to Germany, to understand why he decided to leave Spain and what spanish companies  can learn from this:

Aequology: Hello Alex, can you tell us who you are and where you work?
AM: Hi, my name is Alejandro Martinez, and I am employed by www.misterspex.es, Spanish division of www.misterspex.co.uk ,  German leader in online sales for prescription glasses, sunglasses, and contact lenses. The company, a personal project launched by Dirk Graber with little capital investment, currently has over 140 employees. A successful business story and a new capital injection has led Mister Spex to venture on an international strategy. After launching projects in France and the UK, the company has recently placed its eye on the Spanish market because of its promising future in e-commerce on a mid-term basis. Mister Spex’s headquarters, located in Berlin, host fully autonomous IT, logistics, customer service and marketing departments. I personally work in the marketing department as an SEO specialist, and combine these tasks with website content creation and management.

Aequology: Why did you decided to move to Germany?
AM: Coming to Germany was both a personal and a professional project. Although I had been in love with Berlin for a few years, I wasn’t strong or brave enough to go for it. The tremendous financial crisis in Spain and the fact that I wasn’t enjoying my personal project as a translator brought me to travel to the only European that enjoyed economic growth in 2010. Besides a promising environment, numerous government aids and an alternative lifestyle that I am extremely attracted to, Berlin hosts numerous start-ups that make the effort of taking risks and train motivated people who are eager to learn and renew themselves. My experience tells me that this kind of approach would be absolutely inconceivable in Spain. Generally, German companies do not focus on short term benefit, but undertake actions believing they will be positive in the long run.

Aequology: How’s the workplace in Germany compared to Spain?
AM: Besides German companies’ predisposition to undertake risks, I have sensed that managers and administration boards are much more open to suggestions. If you have a good idea, they will take it and make the best possible effort to execute it. Besides, I feel lucky because, although I work in the marketing department and Scrum methodology was initially conceived for the IT departments, Mister Spex decided to apply it to the whole company. This method allows projects coming from management to be carried out in a transversal way, communication is 100% open, and, consequently, motivating your peers, feeling integrated in the group, and identifying mistakes becomes much easier. To some extent, this reflects that, indeed, innovating in Germany is much easier than in Spain.
I would also like to highlight that e-commerce, an incredibly attractive field for all countries due to its low investment costs and high profitability, was solidly established in Germany quite some time ago and is now working at full speed. Te constant news informing about the German’s urgent need for technicians and computer engineers are the best indication of this fact. Focusing earlier on this sector has allowed Germany to remain one of most powerful and solid economies, since they have managed to diversify their economy.
Last, I would like to highlight that in Germany it is the companies who assume the biggest risk. In order to have a hired person with a net monthly wage of 1.000 Euro, companies must provide private insurance, pay higher taxes, and provide social benefits, among other things. This does not only allow workers (who, in turn, pay 40% of their salary in taxes) to be aware of the social network supporting them and preventing them from being socially excluded if they become unemployed, but is also a useful tool for the German economy to maneuver because the government always has available funds. In my opinion, the German’s financial system is the key to them being, by large, the strongest country in Europe despite the high immigration rate and tremendous social costs, which would be inconceivable for other countries. I can’t think of a better place to be in Berlin right now!

Aequology: Thanks Alex!

Index of Inactivity measuring SAP’s #Sustainability Leadership of UNGC (via Jayaribcm’s Blog)

A very thourough analysis of SAP 2010 sustainability report, based on the company’s self-declaration report according to the United Nations Global Compact 10 principles, by Jayaraman Rajah Iyer

Index of Inactivity measuring SAP's #Sustainability Leadership of UNGC SAP's 2010 Sustainability Report – UN Global Compact – The 10 Principles – Ranking by IBCM In the context of SAP's 2010 Sustainability Report, IBCM has analyzed their report in particular, UN Global Compact – Principle 1 ~ 10 Each Principle has several issue areas under different notations such as HR, LA, EC, EN etc. and each one of the issue areas are covered totaling 68. Inactivity Based Cost Management [IBCM] has ranked each Issue area by its … Read More

via Jayaribcm's Blog

SAP Details Sustainable Business Strategy

SAP Details Sustainable Business Strategy.

Collaborative Competition + Sustainability = The 21st Century Supply Chain Solution (via ValueStreaming)

Recommended read!

Collaborative Competition + Sustainability = The 21st Century Supply Chain Solution Last week, I was honored to be the dinner keynote speaker at the European Petrochemical Associations 2nd Interactive Supply/Demand Chain Workshop in Brussels, Belgium.  What a beautiful place, where cobblestones meet bullet trains- two completely differing eras of transportation systems still working (collaborating?) after all these years.  This years’ workshop theme was “21st Century Supply Chains for the Chemical Industry”.  2011 has also been … Read More

via ValueStreaming