A Sustainable Annual Report…on your iPad!

On December 17th, Pernod Ricard  (Euronext: RI),  a French company that produces distilled beverages and is a world leader in the Premium segment as well as a co-leader in Wines & Spirits, released its 2009/2010 annual report..through an iPad application

Pernod Ricard is active in 70 countries, employs 18000 employees and its Net Sales amounted to € 7.081 m over the 2009/2010 period.

As far as I know, this initiative is one of the first in its category, together with the japanese company Daiwa House Industry’s 2010 report, also available as an iPad application

 The Pernod Ricard app has definitely a nice design, with a series of beautiful pictures by the contemporary Argentinian photographer Marcos Lopez. Navigation is easy, both through the iPad specific interface, which offers a condensed version of the report, and as well as in the full pdf version available within the same application (the Book icon in the menu bar).

The report itself is divided in 4 main categories: 

“BRAND Creators” that explains the marketing, innovation and brand acquisitions strategy of the group.

“A World of Creators” that describes the geographical growth strategy and specific actions of the Group in the 70 countries where it operates.

“Committed Creators” that  includes the Group’s Social and Environmental Responsibility Commitments, which are well documented and detailed, presented through objective data and description of the actions taken to meet the commitments.

“Creators of Value” with a Financial Overview and specific information for shareholders.

Corporate Social Responsibility

The “Committed Creators” chapter is  obviously the part that caught my attention the most. As a member of the UN Global Compact, Pernod Ricard is committed to supporting and advancing the principles of the United Nations Global Compact.

The section is articulated around 4 main areas: Human Resources, Environment, Responsible Drinking and Cultural & Social Solidarity Initiatives.

For each area, specific indicators and activities are described, such as the fact that 42% of outside recruits were women (+3% over 2008/2009), that 19000 copies of the brochure “Alcohol: I’m in control – Become an ambassador for responsible drinking” were distributed within the group in 2010, the 82% of solid waste recycled between 2008/2009 and 2009/2010, the water consumption savings in the countries were resources are limited, or the fact that 90% of the production sites calculated their carbon footprint. The exposure given to the photographer Marcos Lopez, to illustrate the Group’s new tagline  “Créateurs de Convivialité”, as well as other cultural initiative, with the Centre Pompidou in Paris, for example, are also described in the report.

What I liked the most actually, was the interview of the  “Créateurs de Convivialité”, employees and managers of the Group, sharing their vision, achievements and activities on the main topics of the report. This “human perspective” in the report, beautifully illustrated by the above mentioned photographer, gives a nice and personal touch to the report, with its elegant photo gallery of the employees interviewed in the report.

Finally, there’s a section with the short video made by Spike Jonze for the Absolute vodka brand.

In 2010, many companies have displayed creative ways to present their annual, Corporate social Responsibility or sustainability reports, through their corporate or specific, and sometimes interactive, websites, and it’s more than likely that this trend will go on in the coming years. The iPad offers a great interface for this type of initiatives, giving a very positive user experience. Pernod Ricard has done a great job, even though it leverages mostly the “visual” aspects of the media. Other capabilities like audio or the incorporation of social media features could add even more value to the experience. Allowing viewers to leave comments and suggestions, “like”, or “dislike” for that matter, a specific topic, share pictures or textual contents through e-mail or twitter would be nice options to make available for the next release.

Remember…: Drink – and Act – Responsibly!

The Pernod Ricard Annual Report App is available, free of charge, through iTunes: http://itunes.apple.com/us/app/rapport-annuel/id407331042?mt=8

Credits: Pernod Ricard Annual Report iPad Application

Photos: Marcos Lopez-Art Affaires

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